You may think you don’t have time to write an entrepreneur blog, especially if you are just getting started. In one sense, you are correct because there may not be evident business value immediately. There are some good reasons it’s beneficial to take the time to write, even if you don’t see the immediate monetary value. Here are three reasons blogging is important for entrepreneurs.
Nurturing Ideas
As much as writing communicates ideas, it also generates them. Maintaining an entrepreneur blog forces you to consider new ways of thinking as you sort through your thoughts and interact with others. You’ll find you are more observant and contemplative. Writing each day requires you to develop new concepts and look at things from varying points of view. Blogging gives you a skill that can be applied to other creative areas in your business, as well as your life.
Build an Audience
Experts suggest all you need is a small number of true fans to sustain a business. Sharing relevant ideas and key concepts in your industry compels them to follow your blog. Many of the programs found today like Groupon, Basecamp and many others started with an audience before there was a product. Audiences can be beneficial for developing and distributing products that turn many a venture into a successful business.
Be Seen As an Industry Expert
As you continue to provide an audience with well-written and relevant posts, you’ll position yourself as an expert in your industry. Sharing your knowledge builds trust with your audience, which can be beneficial to your business as well. Sharing useful information and communicating it through an entrepreneur blog is an important marketing skill.
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