Sling TV is a live television streaming platform with more than 2 million viewers. With over 210 channels, there’s something on Sling TV for everyone. If you decide to invest in Sling TV advertising, you want your ads to reach your target audience. Learn more about the different targeting methods used by Sling TV advertisers.
Demographic Targeting
Demographic targeting presents ads to a specific demographic. For example, male subscribers over the age of 40 will receive ads for testosterone medication, while females between 18 – 35 will see an ad for affordable and hip women’s jewelry.
Geofencing
Geofencing refers to presenting a particular ad to users in a specific location. Geofencing works well for local businesses who depend on a local customer-base. Local ads cost less than national ads, and national ads aren’t appropriate for all businesses. For example, a personal injury lawyer in Chicago won’t need to advertise their services in Los Angeles.
Related Content
Sling TV is a streaming platform, meaning the service comes through the internet as opposed to a receiver. Sling TV can access certain information, such as the content watched and even the websites visited on the Wi-Fi network. Ads will appear based on this information. For example, if you watch cooking shows, you will see ads for kitchen appliances.
Retargeting
Repetition is an effective tool in advertising. If a user interacts with a particular ad but doesn’t convert, Sling TV will repeat the ad to remind the user of the offer.
Learn more about Awarity’s Sling TV advertising offerings at https://www.awarity.com/. For more, connect with Awarity on Facebook.
